JONATHAN SIMKHAI LECTURE LIFE POST-CFDA INCUBATOR AND DOES NOT CALL THE RESORT ' RESORT '

Jonathan Simkhai call collection resort "Transition."His decision to do so reflects how many designersseem to feel resort or "cruise," as brands such asglory and Dior want to call it, in which case, that ithave a little outdated. "Although most of the luxuryconsumer, I don't know if they will be sailing," sayshis studio during the shoot Simkhai photo lookbookto a collection of cool, vaguely athletic, not-resort.

"We are showing this collection really modern andwe try to dress a girl who is cool and ' resort ' just isn't time." Simkhai said, she tried to relate to its customers as much as possible.

"I think that's because it's October, December, I'm in town, I have the holiday to, I have a date I'm goingand want to look cute, I have a work meeting toconquer, and I have fallen pieces, so I just want to update my wardrobe, so it is a kind of thing thatseasonless." He described it as a transition because it is the first this year, the transition from fall to spring.

Simkhai also stressed that what buyers andcustomers who Want is not necessarily what wethink of as resort (swimsuits, caftans, nautical stripe), but that it has more about "buy now, wear now."

He had to focus on making clothes that will reallysell, When they will really sell his results two years inCFDA Incubator, a program in which 10 designerschosen to reside (where they pay a discounted price)in General partial (they have their own Officeindividuals) and business mentor worth. He and the "class" Most "pass" and he seems to be doing the right things. He only moved to its own space, an increase in the size of the place he has a preIncubator, and combo apartment "some space" in the Office of a friend of his father.

"In the incubator, they teach you to look at it as a business and as improtant as to plan the new and interesting, it is also important to really know whoyour customers and what they will come to you," he explained. He also learned how to talk about herclothes: "I spent some time with some mentoring ...talk about clothes is important, I'm still not sure it it,unable to communicate, but I guess being in the store and talk to the people who are most important, that really speak to your customers, and make sure they know what they are lakukanpenting."